My Projects

Welcome to my project portfolio! Here, I showcase some of the most exciting career projects I've worked on. Each project has been a unique experience for me. I am thrilled to share it with you.

GitHub Portfolio

Data Science & Analytics

This is a portfolio I've been working on over the past few years. Most notably featuring projects I have worked on using the tools listed below.

Python - Market Data Report for TikTok Shop:

Performed normalisation, EDA and visualisation of product-level sales data (22K+ SKUs) using Python (pandas, matplotlib, seaborn, scipy) to assess market concentration, category performance and pricing dynamics for Vietnamese beauty product sales on TikTok Shop. Delivered concise visuals and findings to inform growth strategy.

SQL - Employee Data Analysis for Tech Client: Used MySQL Workbench to generate reports on employee performance and project details, extracting actionable insights from a complex employee database tailored to specific business requirements.

Power BI - Sales Analytics Dashboard for Confectionery Industry: Used DAX in Power BI to create measures and visualisations for this interactive dashboard that explores salesperson and product performance over time.

Please click the image on the right to see my GitHub portfolio.

Ken Fehily Financial Advisory Workbook

Content Delivery

This project was an incredible opportunity for me to work with Australia's top GST advisor, Ken Fehily, who assists businesses with their GST pain worth millions of AUD. I planned and delivered all the content in this workbook while collaborating with a personal branding specialist, graphic designer and web developer to create the end product.

Please click the image on the right to see the workbook.

Ken Fehily's workbook that contains a list of his services, the problems he solves, his clients, his value proposition and why GST is a complex and unkown issue in Australia.

PropertyinPhuket Newsletter

Email Marketing and Lead Generation Specialist

This project was a challenging but rewarding experience. I was responsible for designing engaging email campaigns for Webmail, iOS, and Android to boost client engagement and conversions. I reviewed the performance of various property agents from our sales team to identify what worked and what did not. Using the feedback, I created a strategic email newsletter and generated lots of responses that led to the end goal of securing property viewings for the agent being advertised in the newsletter.

Please click the image on the right to see the full newsletter.

Mary Henderson Coaching Sales Page

Content Delivery

I delivered all the content for Mary Henderson's coaching program called the Hero Program Accelerator. I worked with Mary for weeks to ascertain her goals for this program, what selling points and pain points she wanted me to address on her sales page and what tone and voice would convey the message so everything is congruent with Mary's personal brand as a coach. It was an enjoyable project that helps Mary secure repeated sales for her coaching program worth 1000s of AUD regularly.

Please click the image below to see the full sales page.

This is the top section of Mary Henderson's Hero Accelerator Program sales page which talks to ambitios and self-led industry experts who have a desire to monetise their knowledge, wisdom and skills into a transformational online program they can sell.

Cerrita Vector Animation

Online Marketing Manager

I was responsible for creating a vector animation video to attract Australian customers who were in need of dental care. The goal was to use fact-based persuasion to educate Australians on quality and affordable dental care in Thailand compared to expensive and lengthy dental care processes in Australia. I highlighted Cerrita's affordable dental booking platform and service in this video.

Homeless to Billionaire by Andres Pira Book Launch

Book Sales

The CEO of my company, Andres Pira, was launching his first self-help book in New York. The book was sold on Amazon worldwide in English, Thai and Swedish.

I designed the book cover and advertising images in Photoshop for various marketing platforms such as MailChimp, Facebook, Instagram and LinkedIn.

Thanks to the efforts of my marketing and IT team, the book achieved the #1 Best Seller category on Amazon. It is an achievement I am proud of.

This is a professionally designed image advertising the exclusive Homeless to Billionaire book by Andres Pira. It shows the book has reached the number 1 best seller status on Amazon and encourages viewers to buy a copy with a button.

Blue Horizon Developments Marketing Plan Specifications Document

Business Development and Sales

I created a detailed marketing plan report for all subsidiaries under Blue Horizon Developments. This report includes:

Specifications to define a Target Audience and precise strategies to attract that audience with Free Content using platforms like Google, Facebook, YouTube, Instagram, LinkedIn and Twitter
A guide on how to build an Email List
Retargeting strategies (Sending people from other channels to the website and vice versa)
A detailed guide on how to make Sales on the Website
Specific Methods to Measure and Optimise using Google Analytics
A detailed list of the best Digital Marketing Tools to use with explanations
Guidance on how to conduct effective Market Research with links to software, websites and online tools

Please click the image on the right to see the full marketing plan.

This image is a watermarked photo of one of Property in Phuket's best pool villas in the Nai Harn region of Phuket, Thailand. It contains a garden and a pool deck area with pool chairs as well as a nice view of the mountains and surrounding natural scenery.